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Seller's Guide

Maximize your selling potential with expert selling advice.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

"Craig will go above and beyond to help you sell and/or buy a house. He guides his clients through the entire process and makes sure everyone has a good understanding of everything taking place. I have had the pleasure of working with him on three transactions now (2 purchases, and 1 sale) and will continue to do so as long as I stay in this area."
"Craig will go above and beyond to help you sell and/or buy a house. He guides his clients through the entire process and makes sure everyone has a good understanding of everything taking place. I have had the pleasure of working with him on three transactions now (2 purchases, and 1 sale) and will continue to do so as long as I stay in this area."
Laura P.
"Excellent service, very knowledgeable a pleasure to work with. Craig sold our home first home in 2003 and also helped us buy a home. We are using him again because he has worked in the upland area for many years. Always quick to respond, and again very knowledgeable."
"Excellent service, very knowledgeable a pleasure to work with. Craig sold our home first home in 2003 and also helped us buy a home. We are using him again because he has worked in the upland area for many years. Always quick to respond, and again very knowledgeable."
Eva F.
"Flint Reality/Help U Sell made selling my house in today's market easy and at the right price. Craig and I worked together using traditional approaches, but with me as the seller in a hands-on role with Craig as a coach/facilitator. His expertise and guidance made the whole process painless and left me with the feeling that this transaction was too good to be true. If you want to save a lot of money, then selling your house using Flint Reality is the right choice! Craig handled the transaction for both the seller and buyer for the price of one!"
"Flint Reality/Help U Sell made selling my house in today's market easy and at the right price. Craig and I worked together using traditional approaches, but with me as the seller in a hands-on role with Craig as a coach/facilitator. His expertise and guidance made the whole process painless and left me with the feeling that this transaction was too good to be true. If you want to save a lot of money, then selling your house using Flint Reality is the right choice! Craig handled the transaction for both the seller and buyer for the price of one!"
Seller
"More and more folks are bypassing conventional selling/buying traditions. Craig at Help U Sell bridges the gap for those who want to save big but still have the security and seasoned expertise of an agent to help wrap things up. Craig deserves recognition in each category listed above. Craig always keeps me abreast of any updates, changes, or requests. His response is returning my calls was always within the 1/2 hour, never leaving me hanging on outstanding issues. He negotiated on my behalf and gave me the feeling he was truly looking out for my benefit This is the way to sell or buy a home and Craig gets our highest recommendation."
"More and more folks are bypassing conventional selling/buying traditions. Craig at Help U Sell bridges the gap for those who want to save big but still have the security and seasoned expertise of an agent to help wrap things up. Craig deserves recognition in each category listed above. Craig always keeps me abreast of any updates, changes, or requests. His response is returning my calls was always within the 1/2 hour, never leaving me hanging on outstanding issues. He negotiated on my behalf and gave me the feeling he was truly looking out for my benefit This is the way to sell or buy a home and Craig gets our highest recommendation."
Seller
"I have worked with Craig for several years now and he cares about his client's needs and is very good with follow-through during the transaction."
"I have worked with Craig for several years now and he cares about his client's needs and is very good with follow-through during the transaction."
Ron P.
"Craig is a very professional realtor. He was prompt in answering my questions and was on time for all of my appointments."
"Craig is a very professional realtor. He was prompt in answering my questions and was on time for all of my appointments."
Buyer | Seller
"Craig Flint was an immense help in my home-buying process. Being a first-time homebuyer, he walked me through every step. Extremely knowledgeable and professional. I appreciate his patience and would highly recommend him! Thank you, Craig!"
"Craig Flint was an immense help in my home-buying process. Being a first-time homebuyer, he walked me through every step. Extremely knowledgeable and professional. I appreciate his patience and would highly recommend him! Thank you, Craig!"
Teresa T.
"My wife and I had the pleasure of doing business with Craig Flint and he has changed our whole life. My wife and I were shopping for our first house in Southern California and we made the right decision by choosing Craig Flint to represent us and help us purchase the right house. His professionalism, knowledge of the market, patience, and overall expertise landed us the perfect house on which we closed not a month and a half later. Since that experience, we have been glad to have stayed in touch and even called Craig a friend. We could not recommend Craig highly enough."
"My wife and I had the pleasure of doing business with Craig Flint and he has changed our whole life. My wife and I were shopping for our first house in Southern California and we made the right decision by choosing Craig Flint to represent us and help us purchase the right house. His professionalism, knowledge of the market, patience, and overall expertise landed us the perfect house on which we closed not a month and a half later. Since that experience, we have been glad to have stayed in touch and even called Craig a friend. We could not recommend Craig highly enough."
Buyer
"Craig helped us purchase and sell our first home, as well as purchase the home we currently own. He went above and beyond to ensure that we found what we were looking for both times. His attention to detail and ability to explain all steps of the buying and selling process helped us- especially the first time. He genuinely wants what is best for his clients, and that comes through! We recommend Craig if you are looking to buy and/or sell your home!"
"Craig helped us purchase and sell our first home, as well as purchase the home we currently own. He went above and beyond to ensure that we found what we were looking for both times. His attention to detail and ability to explain all steps of the buying and selling process helped us- especially the first time. He genuinely wants what is best for his clients, and that comes through! We recommend Craig if you are looking to buy and/or sell your home!"
Seller
"Craig did an outstanding job with helping us buy our first home in CA. Craig is very knowledgeable. He always responded to texts and emails immediately. He answered the telephone. He is an excellent communicator. He started as our realtor now he is our friend. I am thankful that Craig helped us buy our first home in CA. I will call him again when we buy the next home in CA. A very pleasant and wonderful experience having him as our realtor."
"Craig did an outstanding job with helping us buy our first home in CA. Craig is very knowledgeable. He always responded to texts and emails immediately. He answered the telephone. He is an excellent communicator. He started as our realtor now he is our friend. I am thankful that Craig helped us buy our first home in CA. I will call him again when we buy the next home in CA. A very pleasant and wonderful experience having him as our realtor."
Ramczi M.

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